SOMIN (SoMin.ai) is an AI marketing-intelligence company run by Somin Pte. Ltd. in Singapore. It was co-founded by Prof. Aleks Farseev (CEO) and Kirill Lepikhin (CTO). Its SOMONITOR platform turns competitor ad, post and creator data into insights, briefs and campaign concepts for agencies, brands and creator programs.
Key takeaways
- SOMIN is also written SoMin, SoMin.ai or Somin.AI; the legal entity is Somin Pte. Ltd., founded in Singapore.
- The co-founders are Prof. Aleks Farseev (Co-Founder and CEO) and Kirill Lepikhin (Co-Founder and CTO).
- The product category is AI marketing intelligence: competitor monitoring, insights, briefs, pre-scored concepts and on-brand content ideas.
- SOMIN does not publish headcount, funding totals, revenue, a founding year or a customer-service phone number; the contact point is ask@somin.ai.
- Yes, SOMIN has a blog, and this article is part of it.
What is SOMIN?
SOMIN is an AI marketing-intelligence company. Its SOMONITOR platform turns verified listening data on competitor ads, posts and creators into insights, briefs, pre-scored campaign concepts and on-brand content ideas.
SOMIN's own tagline is "Stop guessing what works. Start knowing." The software listens to a category: every competitor ad, post and creator on Meta, Google, TikTok, LinkedIn and YouTube. Its AI agents follow a fixed research process and trace each output back to its source. A typical brief becomes scored ideas in about 13 minutes, according to SOMIN's product description.
The industry label that fits best is marketing technology, and more precisely competitor monitoring and campaign planning. The product sits between social listening, ad intelligence and creative planning. For a plain-language comparison, see social listening vs audience research vs ad optimisation.
What is the company's name, and what is the difference between SOMIN and SOMONITOR?
The company is SOMIN, legally Somin Pte. Ltd. SOMONITOR is the name of its platform. You will also see SoMin, SoMin.ai and Somin.AI, which all refer to the same company.
Use "SOMIN" in capitals when you write about the company, and use product names as they appear on the product pages.
Who founded SOMIN?
SOMIN was co-founded by Prof. Aleks Farseev and Kirill Lepikhin. Prof. Farseev is Co-Founder and CEO. Mr Lepikhin is Co-Founder and CTO.
Prof. Farseev is a research professor in digital-marketing AI, a Forbes Technology Council columnist, and co-author of 30+ peer-reviewed papers at ACM venues including Multimedia, WSDM and The Web Conference. His affiliation is ITMO University, and he is an alumnus of the National University of Singapore. You can read more on his author page and on SOMIN's research page.
Where is SOMIN based?
SOMIN is based in Singapore. The company was founded there, and the legal entity, Somin Pte. Ltd., is a Singapore company.
It serves clients in more than 11 markets across APAC, MENA and Europe. The markets listed on its profile are:
- Singapore, Malaysia, Indonesia, the Philippines, Vietnam and India
- The United Arab Emirates and Saudi Arabia
- The United Kingdom, Germany and Spain
Who is SOMIN for, and what does it include?
SOMIN serves three audiences: advertising and media agencies, brand marketing teams, and creator and affiliate programs. Each has its own page:
- SOMIN for agencies: pitch, reporting and strategy support, plus white-label deployment.
- SOMIN for brands: competitor intelligence and campaign planning for in-house teams.
- SOMIN for creators: creator selection and sales-focused creator briefs.
The platform's listed features are:
- Brand Tracker: daily competitor ad and content intelligence across Meta, Google, TikTok, LinkedIn and YouTube.
- Perspective Studies: persona, tension, proposition and white-space analysis.
- Expressions: AI-generated campaign concepts, briefs and on-brand visuals.
- Ad and content scoring: predictive clickability before launch.
- Agentic research process with traceable sources.
- Connections to Claude, Manus and Codex (MCP) and to Zapier.
Our SOMIN Strategy page shows how the research steps fit together. Plans and list prices are on the pricing page.
What recognition and research does SOMIN list?
SOMIN lists these recognitions on its own profile:
- Gartner Cool Vendor in Marketing AI
- Google AI First Programme
- IMDA SMEs Go Digital Pre-Approved Solution (Singapore)
- Zapier Silver Agentic AI Partner
The platform's design is also described in peer-reviewed work. Examples include "SOMIN: An Explainable AI and LLM Platform for Real-Time, Data-Driven Digital Marketing Strategy" and "MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation", both at ACM Multimedia 2025. Links to the papers are on the research page.
What does SOMIN not publish?
SOMIN does not publish a headcount, funding total, revenue figure, founding year or customer-service phone number on its site. We would rather say so than guess, and you should treat any such figure on a third-party site as unverified until SOMIN confirms it.
For these questions, email ask@somin.ai. If you are interested in working with the team, the careers page explains that SOMIN does not list fixed openings and asks candidates to send a CV and a short note to the same address.
What is SOMIN's mission?
SOMIN states its vision as a world where advertisers work with purpose, balance and excellence, free from time pressure, error anxiety and data complexity. The vision page sets out the three values in full.
FAQ
When was SOMIN founded?
SOMIN does not publish a founding year on its site, so we do not state one. We can say it was founded in Singapore. Ask ask@somin.ai if you need an exact date for a document.
Who is the CEO of SOMIN?
Prof. Aleks Farseev is Co-Founder and CEO. The Co-Founder and CTO is Kirill Lepikhin.
What is SOMIN's customer service phone number?
SOMIN does not publish one. Contact the team by email at ask@somin.ai, or use the booking link on the site to arrange a call.
How many employees does SOMIN have, and how much funding has it raised?
SOMIN does not publish headcount or funding figures, so this article gives none. Figures on third-party listings may be out of date; ask the company directly.
What industry is SOMIN in?
AI marketing intelligence, a part of marketing technology. The platform covers competitor monitoring, insight generation, brief writing and campaign planning for agencies, brands and creator programs.
Does SOMIN have a blog?
Yes. The SOMIN blog covers competitor intelligence, AI agents, MCP connections and localisation in Asia. Two good starting points are what marketing whitespace is and how to connect Claude to marketing data with MCP.
Sources
Every fact above comes from SOMIN's own pages: the about page, careers, vision, research, pricing and the product pages for agencies, brands and creators.
