Korea's 2027 marketing calendar is anchored by Seollal on Sunday 7 February, Chuseok on Wednesday 15 September, and Pepero Day on 11 November. Seollal's holiday runs 6 to 9 February including a substitute day, and Chuseok's runs 14 to 16 September. A 2027 marketing calendar in Korean is 마케팅 캘린더, and this page lists the verified dates.
Key takeaways
- Seollal 2027 is on Sunday 7 February, one day later than Lunar New Year in much of Asia (6 February).
- Chuseok 2027 is on Wednesday 15 September, with a holiday of 14 to 16 September.
- Pepero Day is on 11 November every year, and Black Friday follows on 26 November.
- Many of Korea's 2027 holidays fall on weekends, so substitute days create several long breaks.
- One date I could not verify for 2027 is the next Korea Sale Festa, so I give none.
What are the main Korean holidays in 2027?
The main holidays are Seollal, Chuseok and a run of public holidays that mostly sit on weekends. The dates below come from The Herald Business, reporting the Korea Aerospace Administration's 2027 calendar guidelines.
| Holiday | Date | Break |
|---|---|---|
| New Year's Day | Fri 1 Jan | 1 to 3 Jan |
| Seollal | Sun 7 Feb | 6 to 9 Feb (four days with a substitute) |
| Independence Movement Day | Mon 1 Mar | 27 Feb to 1 Mar |
| Labour Day | Sat 1 May | 1 to 3 May |
| Memorial Day | Sun 6 Jun | — |
| Constitution Day | Sat 17 Jul | 17 to 19 Jul |
| Liberation Day | Sun 15 Aug | 14 to 16 Aug |
| Chuseok | Wed 15 Sep | 14 to 16 Sep |
| National Foundation Day | Sun 3 Oct | 2 to 4 Oct |
| Hangul Day | Sat 9 Oct | 9 to 11 Oct |
| Christmas | Sat 25 Dec | 25 to 27 Dec |
The article counts 119 days off for five-day-week workers, including 10 breaks of three or more consecutive days. The substitute days it dates are 3 May, 19 July, 16 August, 4 October, 11 October and 27 December.
When are Seollal and Chuseok in 2027?
Seollal is on Sunday 7 February 2027 and Chuseok on Wednesday 15 September 2027. Russian-language searches use "соллаль 2027" and "чусок 2027", and the dates are the same.
Seollal falls a day after Lunar New Year in markets such as China, Hong Kong, Singapore and Malaysia, which celebrate on 6 February, according to our APAC and MENA marketing calendar. A regional creative that says "6 February" is wrong for Korea.
The Herald Business does not say which day of 6 to 9 February is the substitute. Plan for the whole four-day block. Chuseok's three-day break begins on Tuesday 14 September, so gifting content and shipping cut-offs need to land before it.
Which shopping events matter in Korea?
Pepero Day on 11 November is the best-documented. The Korea Times explains that the date was chosen because the digit "1" appears four times in 11/11, and that the snack-gifting custom began as a consumer tradition that Lotte then promoted from 1997.
- Pepero Day, 11 November (Thursday in 2027). Sales of Pepero typically spike in November, per the same article.
- Singles' Day, 11 November. A 2020 Korea JoongAng Daily article reports that 11st generated about 201.8 billion won in sales during its 24-hour 11.11 promotion that year.
- Black Friday, 26 November 2027. The same article describes Korean e-commerce operators benefiting from Black Friday and Singles' Day, with retailers staging November events.
- Korea Sale Festa. The 2024 edition ran from 9 November to the end of November. I did not find 2027 dates, so check the ministry announcement closer to the time.
The 2020 data is dated, so use it to understand the pattern, not today's volumes. For global Black Friday timing, see Black Friday 2027 by market.
How should you plan a Korean marketing calendar for 2027?
Plan around the long breaks, because audiences travel or stay home then. Build the calendar in four steps.
- Mark the confirmed breaks: 6 to 9 February, 14 to 16 September and the other long weekends in the table.
- Add the fixed commercial dates: 11 November and 26 November.
- Set lead times. SOMIN's working rule is 12 to 16 weeks for a major holiday, with gifting content live three to four weeks ahead. That is a guide, not a measured average.
- Write Korean-first copy rather than translating regional creative.
For local adaptation, read content localisation in Asia is not translation, and for the wider festive picture see the APAC festive calendar guide. To see what Korean competitors post, explore SOMIN Strategy.
FAQ
When is Seollal 2027?
Sunday 7 February 2027. The holiday runs from 6 to 9 February, four days including a substitute day.
When is Chuseok 2027?
Wednesday 15 September 2027, with a holiday from 14 to 16 September.
When is Pepero Day?
11 November every year. In 2027 that is a Thursday.
Is Korea's Seollal on the same day as Lunar New Year in China?
Not in 2027. Lunar New Year starts on 6 February in China and several other markets, while Seollal is on 7 February in Korea.
What is a 마케팅 캘린더?
It is a marketing calendar in Korean. A 2027 version lists the holidays, shopping events and campaign windows for the year.
