Author · Senior Data Scientist
Dr. Yang Qi
Senior Data Scientist, SOMIN · 5 articles on the SOMIN blog
About Yang
Dr. Yang Qi is Senior Data Scientist at SOMIN, the Singapore AI marketing-intelligence company. Yang writes on the SOMIN blog about performance advertising, meta advertising, artificial intelligence.
Profiles
Articles by Dr. Yang Qi
5 articles
Pre-testing creative: how to predict ad performance before you spend
To predict ad performance before you spend, score each creative with a model trained on labelled ads, cut the weak tier and live-test only the close calls.
How to measure social media influence beyond follower counts in 2026
Measure social media influence by engagement per post, shares, saves, retention, topic share and sales, not follower counts. A metrics table and creator cases.
AI content homogenisation: why every brand sounds the same
AI content homogenisation happens when brands give similar models similar briefs. Why every brand starts to sound the same, and how context data fixes it.
How to build market personas from audience data and competitor ads
Build market personas from audience data by pairing panel data with competitor ads in each market, then validating the clusters. Lessons from two SOMIN cases.
A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertising
Google Target ROAS and Meta smart bidding compared: how each uses machine learning and real-time bids, where each wins, and their limits for advertisers.