Author · Head of Development
Egor Shevelev
Head of Development, SOMIN · 3 articles on the SOMIN blog
About Egor
Egor Shevelev is Head of Development at SOMIN, the Singapore AI marketing-intelligence company. Egor writes on the SOMIN blog about ai agents, artificial intelligence, large language models.
Profiles
Articles by Egor Shevelev
3 articles
The 2026 marketing operations stack: from dashboards to agents
The 2026 marketing operations stack has six layers, from data to measurement. What changes when AI agents and MCP replace dashboards, and where humans stay.
Marketing tool sprawl: the hidden cost of too many AI tools
Marketing tool sprawl costs more than licences: per-seat fees, copied data, clashing metrics and context switching. How to find the real cost and consolidate.
Agentic workflows for agencies: what to automate and what to keep human
Agentic workflows for agencies should automate reporting and monitoring first, assist on personas and copy, and keep budgets, claims and strategy with people.