Author · Head of Development
Egor Shevelev
Head of Development, SOMIN · 8 articles on the SOMIN blog
About Egor
Egor Shevelev is Head of Development at SOMIN, the Singapore AI marketing-intelligence company. Egor writes on the SOMIN blog about insights, artificial intelligence, large language models.
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Articles by Egor Shevelev
8 articles
Who is Prof. Aleks Farseev, SOMIN's founder, and what research is he known for?
Prof. Aleks Farseev is co-founder and CEO of SOMIN and a digital-marketing AI researcher. See his background, main research themes and where to check the work.
How do you choose a brand analysis and positioning agency, and run the agency pitch?
Choose a brand positioning agency by writing a clear brief, scoring candidates on method and evidence, and running a fair, short pitch. Process and red flags.
How do you use the Meta Ad Library (메타 광고 라이브러리) to research competitors in Korea?
Use the Meta Ad Library (메타 광고 라이브러리) for Korea: pick South Korea, search the rival's Page, log each active ad and tag it. Includes what you cannot see.
What does Mothercare Singapore's marketing strategy teach about reaching new mothers?
Mothercare Singapore localised HQ messaging with competitor ad data and GWI personas. Singapore mothers trust peers over broadcast, so the tone must be fun.
Why are AI agents and large language models unstable, and why do they keep producing the same thing?
Large language models are statistical, so agents vary run to run yet drift to the same safe, average output. Learn why and how marketers can manage both.
The 2026 marketing operations stack: from dashboards to agents
The 2026 marketing operations stack has six layers, from data to measurement. What changes when AI agents and MCP replace dashboards, and where humans stay.
Marketing tool sprawl: the hidden cost of too many AI tools
Marketing tool sprawl costs more than licences: per-seat fees, copied data, clashing metrics and context switching. How to find the real cost and consolidate.
Agentic workflows for agencies: what to automate and what to keep human
Agentic workflows for agencies should automate reporting and monitoring first, assist on personas and copy, and keep budgets, claims and strategy with people.